Create High-Converting Tour Sales Pages
Without Overhauling Your Website
Even If You Don’t Have a Background
in Ecommerce, Marketing or Sales
The Most Underutilized Asset In Your Tour Business
Your tour description pages are the hardest-working salespeople in your business.
They never sleep. They never take vacation. And they talk to EVERY potential customer who's considering booking with you on your website.
But here's the uncomfortable truth most tour operators don't want to face:
If your tour pages aren't converting visitors into bookings, you could be losing thousands of dollars (if not tens of thousands) every month—no matter how you drive traffic to your website.
It doesn't matter how amazing your tours are in person…
It doesn't matter how much you spend on ads or social media…
It doesn't matter how beautiful your website looks…
If your tour description pages don't compel visitors to "Buy Now," nothing else matters.
Why Most Tour Descriptions Fail to Convert
You've probably experienced this frustrating cycle:
You spend hours creating an amazing tour or experience...
You build a website and drive traffic through social media, SEO, ads, or paid ads...
People visit your tour pages, but most leave without taking action...
And you're left wondering what went wrong.
The truth? Most of us are pretty darn good at creating memorable experiences for our guests - but we suck at selling those experiences online.
The Expertise Behind Tour Description Mastery
For over a decade, Guest Focus has helped over 2000 tour operators across 75+ countries transform their businesses through proven, data-backed strategies.
We've analyzed what makes the highest-converting tour pages work so effectively, studying everything from major OTAs (Online Travel Agents) like Viator and GetYourGuide to independent tour operators who've broken free from commission dependency.
After helping our coaching clients achieve dramatic improvements in direct booking rates, we've distilled these insights into a step-by-step system that any tour or activity operator can implement—regardless of technical skill or marketing background.
It's not your fault.
It’s unlikely you studied e-commerce or copywriting before you started your tour business! You probably weren't trained in sales, marketing, psychology, or even how to structure a sales page to drive specific behaviors.
Instead, like most tour operators, you probably:
✓ Wrote descriptions that focus on logistics instead of transformations
✓ Created generic tour listings that blend in with your competitors
✓ Buried your unique selling points where visitors never see them
✓ Failed to address the key objections of your most important customers
✓ Missed opportunities to create urgency and reasons to act now
And every day this continues, your tour pages will fail to convert the traffic you work so hard to attract.
Our Training Has Been Featured by:
Imagine What's Possible With High-Converting Tour Pages
Picture your business with tour descriptions that actually sell for you:
✓ Double your direct bookings without spending more on advertising or completely redesigning your website
✓ Slash your dependency on OTAs and their hefty commissions, keeping more profit from every tour you sell
✓ Stand out immediately from competitors in your area with compelling, unique tour pages that speak directly to what guests actually want
✓ Turn casual browsers into excited buyers with descriptions that create emotional connection and urgency
✓ Make every marketing dollar more effective by sending traffic to pages designed to convert
Tour operators who've implemented our Tour Description Mastery principles have seen conversion rate increases on their most popular tours, often within days of making our recommended changes.
Past Results
With a tour operator in Hawaii, from ONE change we made to their sales page and checkout flow, we saw an extra $17,000 in directly attributable revenue in just the first 6 weeks.
In an A/B test with a leading Charleston food tour operator, our optimized sales page outperformed their existing page, delivering a 0.5% conversion lift. This seemingly small increase translated to over $25,000 in additional annual revenue.
What Tour Operators Are Saying About Our Training
Matt Schillizzi
Owner, City Food Tours
John Romano
Founder, Paris Link
John LaVerne
Bulldog Tours
Bruce Pemberton-Billing
Carpe Diem Tours
James Thomas
Rose Hill Travel
Linda Bittner
Wild Art Safaris
Our Secret Sauce? The Guest Focus Formula™
After analyzing thousands of tour descriptions across every niche imaginable, we've distilled the highest-converting elements into our proprietary Guest Focus Formula™—a step-by-step system for creating tour descriptions that sell.
Forget fancy copywriting tricks and manipulative tactics. We concentrate on identifying exactly what your ideal target guests need to see before they're confident enough to make a booking.
Put another way?
We’ll show you how to STOP selling to everyone and START selling to the people who matter most.
Our Guest Focus Formula™ gives you clarity on how to create:
- Attention-grabbing headlines that stop scrollers in their tracks
- Unique value propositions that make your tours stand out to YOUR ideal target guests
- Strategic objection handling that removes barriers to booking
- Social proof positioning that builds instant credibility
- Ethical urgency creation that motivates immediate action
- Conversion-optimized layouts that guide visitors toward a booking
The best part? You don't need to be a professional writer or marketer to implement these principles. Our step-by-step approach makes it easy for any tour operator to create descriptions that convert.
What You'll Discover in Tour Description Mastery
Our comprehensive curriculum guides you through each critical element of creating high-converting tour pages that sell for both day tours and multi-day experiences.
Here's EVERYTHING You'll Get
Complete Video Curriculum
with practical, step-by-step guidance through each essential element of high-converting tour descriptions
The Tour Description Mastery Workbook
packed with templates, examples, and fill-in-the-blank formulas you can immediately implement
Real-World Examples
of high-converting descriptions for both day tours and
multi-day experiences across various niches
Done-For-You Templates
for headlines, benefit statements, objection handling,
calls-to-action, and more
Exclusive Bonuses Included With Your Enrollment
BONUS #1: The AI Copywriting Toolkit for Tour Operators ($497 value)
Transform the dreaded task of writing tour descriptions into a simple, confidence-building process with our specialized AI prompts for tour operators.
- End writer's block forever - Create compelling descriptions in 30 minutes or less without staring at a blank page
- Sound like a professional copywriter - Generate persuasive, emotionally engaging content that sells your tours, even if you hate writing
- Adapt for any platform - Quickly customize your content for your website, OTAs, email marketing, or social media with platform-specific prompts
BONUS #2: AI Customer Insight Accelerator ($497 value)
Leverage AI tools to uncover exactly what motivates your ideal guests to book and how to speak directly to their desires, dramatically improving your conversion rates.
- Target high-value customers - Identify the guests who will pay premium prices and become your most enthusiastic advocates
- Craft irresistible messaging - Develop descriptions that address specific customer pain points and desires, increasing conversion rates, trust and rapport
- Maximize your marketing ROI - Stop wasting resources on trying to sell to everyone and connect with travelers who value what makes your tours special
BONUS #3: OTA Listing Optimization Masterclass ($497 value)
Discover insider tactics to stand out on crowded Online Travel Agent platforms (Viator, GetYourGuide, etc) and leverage your new tour descriptions to sell more effectively.
- Earn prime placement - Use platform-specific techniques to rise above competitors in search results
- Convert OTA guests to direct - Implement subtle strategies that bring these customers back to book directly
- Maximize visibility-to-booking ratio - Optimize your listings to get the highest possible conversion rate on every platform
BONUS #4: Live Tour Description Tune-Up Sessions ($1,997 value)
Watch over 10 hours of real-time transformations as we revamp actual tour pages from operators just like you, providing a blueprint you can follow.
- See real-world applications - Learn from diverse examples across multiple tour types, locations, and price points
- Identify quick conversion wins - Discover the most common issues that are costing you bookings right now
- Implement proven fixes - Apply the same solutions to your pages and see bookings increase within days—not months
30-Day Money-Back Guarantee
We're so confident in the value of Tour Description Mastery that we offer a full 30-day, no-questions-asked money-back guarantee. If you're not completely satisfied with the program, simply let us know within 30 days of your purchase, and we'll refund 100% of your investment.
We want this to be a risk-free decision for you because we know these strategies work when implemented.
Transform Your Tour Descriptions
Every day that passes with underperforming tour pages is costing you bookings and revenue.
Imagine the impact on your business when every visitor who lands on your tour pages is met with compelling, conversion-optimized descriptions that speak directly to what they're looking for.
Picture what it would feel like to:
✓ Wake up to notifications of direct bookings that came in while you were sleeping
✓ Gradually reduce your dependency on commission-heavy OTAs
✓ Stand out confidently in a sea of generic, uninspiring tour offerings
✓ Know exactly what to write to turn browsers into excited buyers
Tour Description Mastery gives you the frameworks, templates, and proven strategies to make this your reality.
A Personal Note from Kelsey
As someone who's worked with thousands of tour operators across 75+ countries, I've seen firsthand how transformative it can be when you get your tour descriptions right.
Many of the most successful tour businesses we've worked with started exactly where you are now—struggling to convert website visitors, overly dependent on OTAs, and frustrated by the disconnect between how amazing their tours are and how poorly their descriptions sell them.
What separates these success stories from those who continue to struggle isn't their marketing budget, technical abilities, or even the quality of their tours. It's their willingness to learn and implement a proven system for creating tour descriptions that actually sell.
Tour Description Mastery is the culmination of everything we've learned about what works selling when tours, activities and experiences. We’re incredibly proud of this practical program and excited to see how it transforms your business.
I look forward to seeing you inside the course!
