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I'm thrilled you’re interested in our Lead Amazing Tours Coaching Program.
Whether you’re launching a brand-new business or taking your existing tour company to new heights, we’re here to help turn your tour business into a 5-star review machine.
Our online program will give you a complete blue-print of what the most successful tour companies on the planet are doing right now.
With our step-by-step system at your side, you'll ask the tough question that every guide must face: 'Is my tour or activity truly memorable?'
By the end of this program, you will be able to answer that question with a resounding 'Yes!' and will have the skills, techniques and strategies to be giving your customers experiences of a lifetime.
We've enrolled companies and guides from over 40 countries around the world, and seen them refine, develop and grow their tour and activity businesses in ways they never thought possible.
We would love to help you do the same!
WHAT EXACTLY IS LEAD AMAZING TOURS?
An online, video-based training program created and designed by world-class tour guide trainers, trip development experts and tourism marketing specialists. Our learning software and lessons are hosted completely online, so no installing programs and no large file downloads.
WHAT AM I GOING TO LEARN IN THIS PROGRAM?
The quick answer? You’ll receive a step-by-step system to give unforgettable experiences, get rave reviews and earn more customers. It will give you the tools you need to consistently hone and polish your tour and activity offerings, plus share the best practices of some of the most successful tour companies on the planet. It’s all about helping you build, sustain and grow a successful tour and activity business.
We also know that when you’re making an investment in your company, it’s important to know what you’re getting. That’s why we share our exact curriculum — so you can make sure this program is right for you. See below for a complete description of our lessons.
HOW DOES IT WORK?
Our Lead Amazing Tours program is accessed by a one-time payment (or multi-month payment plan), which will then give you lifetime access to the materials. After registering, you’ll instantly be taken inside of the learning portal. There is no set schedule or ‘dripped’ content, so you’ll be able to learn at your own pace and focus on whichever lessons you choose.
WILL MY MEMBERSHIP EXPIRE?
Nope! Lifetime access means no expiry. Not only will you be able to revisit these materials as much as you like, but you’ll also automatically receive any new training materials, lesson updates or program improvements into the future.
Does any of this sound familiar?
Furthermore, if you are like most tour and activity businesses, you find that there are a million and one things to do every day… everything from managing bookings, payroll, accounting, marketing, social media management, customer service, online promotion, advertising, training, and the list goes on and on.
Here are some of the REAL, TANGIBLE, BENEFITS you will receive from leading extraordinary tours:
Real Businesses. Real Results.
In the Be a Better Guide Academy we’ve got tour businesses from 35+ countries, including Canada, USA, Australia, Finland, England, France, the Netherlands, Ireland, Scotland, Sweden, Norway, Russia, Georgia, Hungary, Israel, Mexico, Peru, Chile, Argentina, the Maldives, St Kitts and Nevis, New Zealand, Vietnam, Japan and beyond! Every month more and more tour and activity operators are joining the program and transforming their businesses.
We’re honoured to have so many outstanding reviews from our Academy graduates. Our online community of passionate guides and tour businesses from around the globe speaks to the transformative power of our online programs.
Della is a small tour business owner in Isreal and Lead Amazing Tours has given her the peace of mind she needs to excel in her career. Learn how Della Tours Israel has benefited from her new global support network.
"Would I recommend that you sign up for Lead Amazing Tours? Hell Yes! Absolutely. Without a shadow of a doubt!"
“Kelsey’s online training has really helped underpin our own training and coaching sessions. If you are looking for simple, clear ideas and actions on how to improve your guiding ability then I highly recommend checking out Lead Amazing Tours."
"Kelsey has EASILY the best training videos and material for tour guides, anywhere. Any time a guide comes to me for advice I just point them straight to Be a Better Guide"
CEO and Founder Tourism Tiger
WHAT'S INCLUDED IN THE LEAD AMAZING TOURS ONLINE PROGRAM?
Here's just some of what we'll cover inside...
Module #1 - The Tour Guide’s Tool Box
-The exact steps to setting up a world class feedback system and how to implement it with your guests.
-Why numbers matter and the most common mistake tour businesses make with their evaluations.
-How to calibrate and manage your guests’ expectations right from the start.
Module #2 - Elements of an Exceptional Tour
-The exact steps to creating a powerful tour description and a captivating guide profile.
-How to get people drooling over your tour and searching for the ‘book now’ button.
-The 'riches of the niches’ and advice for avoiding the race to the bottom price wars.
Module #3 - Amazing Guides Are...
- A complete breakdown of what makes an incredible tour leader.
- The techniques you and your guiding team can use to be reliable, reassuring, empathetic, responsive, ready for disaster and expert problem solvers.
-9 insider secrets to making your guests feel special.
Module #4 - Delivering a Great Tour
-A step-by-step blueprint for the beginning, middle and end of the perfect tour.
-Advice and inspiration on creating (and replicating!) magic moments for guests.
-The definitive guide to public speaking with 67 tips from the world’s top speakers.
Module #5 - Managing Your Online Reputation
-A complete system for generating more online reviews and climbing the rankings.
-Eight rules for responding to your reviews + Five Be a Better Guide best practices.
-Creative, real-world examples from tour companies responding perfectly to positive and negative reviews.
Module #6 - Money Matters and Lifestyle Design
-Pricing your tour: The four surprising factors that control how much you can charge.
-5 simple, but rarely used, pricing strategies that tour companies can use to earn more revenue.
-How to earn more money as a tour guide and six non-obvious ways to grow your income.
-My lessons (eventually) learned for keeping up your energy and avoiding burnout.
Module #7 - Expert Panel
-We surveyed the entire Be a Better Guide community for their most common frustrations and challenges while working in the field. We then put these questions to an experienced panel and heard how they might tackle each ‘real-world’ scenario.
-Everything from interrupting guests tactfully and dealing with pushy customers, to children on tour and what to do with your group in a medical emergency. Real, practical, and full of actionable advice to overcome some of the most challenging elements of tour leading.
Module #8 - Be a Better Guide Video Library
-Love our free training videos on Beabetterguide.com? So do we!
-Inside Lead Amazing Tours you’ll have complete access to every free training resource we’ve ever made.
-Look back through some of your favourites or discover some new videos you may have missed!
Want Bonuses? We've Got 'Em!
"In essence, learning and development is at the core of what high performing tour companies do."
Anna is building a new tour company in the capital of Georgia, tucked away in the beautiful Caucasus Mountains. Because she was brand new to the industry and creating a tour business from scratch, she jumped at the chance to enroll in our program. After just seven months in Lead Amazing Tours, Tbilisi Free Walking Tours reached number #1 on TripAdvisor, they have seen their tours full almost everyday, and they are receiving a steady stream of positive online reviews!
"Don’t even hesitate, you’ll love it. Thank you very much Kelsey. HUGE thanks from Georgia!"
"I watched all of your training videos a few weeks ago and I just wanted to let you know that I have had my tips increase incredibly! Thank you so much for your guidance...I can honestly say that it has made me enjoy my job more than ever."
"As a first time tour guide, I really needed some help understanding the important elements of being the best that I could be. Kelsey's training provided me with tips and tricks that I had not considered and gave me confidence that I was on the right track."
Cruising Cairns Bike Tours
ten years of leading tours all over the world, designing tours from the ground
up and professionally training tour guides, I can tell you this:
Leading extraordinary tours and creating once-in-a-lifetime experiences for travellers is the bedrock of a successful tour business.
All purchases are backed up with our 30-day, no questions asked, Money-Back Guarantee.
Try out the program for 30 days and if you aren't happy, we will refund 100% of your money.
OTHER BENEFITS OF OUR ACADEMY
GRAB & GO TRAINING
Tired of sitting through 90-minute presentations? So are we. That’s why we’ve broken down our core training into short, digestible videos. Each lesson is between 10-20 minutes long. We want you to learn, implement, and take action as quickly as possible without overwhelm or brain fatigue.
You will be able to easily login and track your own progress through the program. You can see exactly which modules and assignments you've done, and which you still have to do. We'll help you stay motivated and on track to complete the program.
PROFESSIONAL DEVELOPMENT - ON YOUR TERMS
After enroling, you have unlimited access to this program for as long as you like - across any and all devices you own. Translation? Skill-building, training and professional growth can take place on your schedule - giving you more flexibility and more options.
DYNAMIC SUPPORT AND LEGENDARY CUSTOMER SERVICE
Under each training video, students have the opportunity to comment and get responses from fellow members. Our instructors will also be visiting these comments, offering clarification, ideas and other perspectives to fellow learners.
As always, we’re here to serve you. If you have technical issues or are simply having a challenge you need help with, write [email protected] and we’ll be happy to take care of you.
In our private, members-only LAT Facebook group, you can get your questions answered, celebrate your victories, or get an encouraging word when you need it. The real benefit is networking with the 100+ likeminded tour businesses from around the world, sharing best practices and discussing common challenges. With a global community participating, questions are rarely left hanging!
LET US BE YOUR COMPETITIVE ADVANTAGE!
Upon completion of our Program you’ll receive a digital Lead Amazing Tours Badge to display in your office, brochures or website. We know that you are committed to outstanding customer service and leading unforgettable tours, but with this highly-visible credential, now your guests will know too!
CERTIFICATE OF COMPLETION
After completing the program you'll also receive a Lead Amazing Tours Personalized Certificate. Credentials, awards and certifications are all powerful signals to your potential customers that you are committed to tour leading excellence. Make your business stand out from the crowd!
The Lead Amazing Tours program will show you, step by step, how to give your guests the experience of a lifetime.
It will give you the tools you need to consistently hone and polish your offering, plus share some of the best practices of the most successful tour companies on the planet.
Kelsey Tonner is an experienced, global tour guide and founder of the Be a Better Guide Project, a movement that brings together tour guides and tour operators from around the world to learn from one another.
His mission is to help anyone, anywhere, create extraordinary experiences for travellers. With over ten years experience in the industry he has led trips in over fifteen different countries from Europe to the Americas and from Asia to North Africa. He has been a wilderness trip leader, a dog-sledding guide, a volunteer coordinator in an Inuit community and spent four years leading hiking, biking and multi-sport trips with Backroads Canada.
He has visited over sixty countries and set foot on all seven continents. In 2015 Kelsey was chosen from thousands as one of eight shortlisted guides for the Wanderlust World Guide Awards. With practical yet wisecracking advice, Kelsey inspires a global community of professional tour leaders and businesses to give people memories of a lifetime, and helps them earn more money while doing it. Read more:
Karin is an experienced tour director and founder of City Tour Detroit. She and her team offer hop-on guide services, public and private walking excursions, as well as executive sedan tours of the 'Motor City'. It’s pretty clear that Karin is a seasoned professional and knows what she is doing! When asked why she joined the Lead Amazing Tours Program, she said it was obvious! To hone her skills, improve her website and grow her professional support network.
"Being a part of this course is one of the best investments I’ve made in my business."
"Be a Better Guide is an amazing initiative and a powerful tool for achieving excellency within the tourism industry. We’re proud to collaborate with Kelsey : his wonderful energy is just contagious!"
Founder and CEO U2Guide.com
JOIN TODAY AND SET YOURSELF ON THE PATH TO LEADING AMAZING TOURS
Click below to enrol now, and we'll see you inside!